Increase your product sales with video creative made by animal lovers.
What is UGC?
Consumers trust real people.
Traditional ads no longer work like they used to.
User-generated content (UGC) is original, brand-specific content created by consumers and published on social media or other channels. It comes in many forms and can include videos, photos, testimonials, reviews, & other media.
Brands leveraging UGC-style content & ads see an uptick in sales and customers.
Creating content for your audience, by your audience.
Why Pet UGC?
Animals promote buying behavior.
And, as entrepreneurs, we wanted a business where our own pups could be part of the team. 🐶 With US pet ownership at all-time highs (over 70%!) and UGC marketing crushing the digital ad space, we knew we had an opportunity to help brands fill their content funnels and increase their sales with fun and creative video content.
You don’t have to be a pet product brand to benefit from Pet UGC.
Studies show that advertisements featuring animals increase emotional connection and positive emotions. They make companies feel more relatable and less corporate. When people feel connected to a brand, they are more apt to purchase.
We pair the power of adorable animal talent with compelling storytelling and performance-driven UGC to help brands cut through the digital abyss and scale their sales.
Lower your CPA with direct-response ads from a professional team of creative strategists, skilled creators, & video editors.
Consumers prefer User Generated Content
79% of people surveyed report that UGC highly impacts their purchasing decisions. (Stackla)
Consumers find UGC 9.8x more effective than influencer content when deciding on a purchase. (Stackla)
Social campaigns using UGC see a 50% rise in engagement. (Salesforce)
Dollywood increased ticket sales by $90k in 5 months by incorporating UGC into their marketing strategy.
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For UGC to convert, it needs to be authentic. The best way for us to do this is to know the humans behind the brand. We’ll talk more about your current creative strategy, your goals, and how we can help take a load off of your creative needs while increasing your ROAS.
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We custom-build our packages to meet your needs. After choosing your option & checking out, you’ll be redirected to a short onboarding form. If desired, we’ll kick off with a strategy call to pin down the creative direction and make a plan for moving forward.
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Send the products we’ll be highlighting to our creative team and then kick back while we get to work. We’ll communicate along the way and keep you updated on project status.
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Before you know it, you’ll have a drive full of performance-driven creative ready to plug-and-play into your ad accounts.
FAST & EASY PROCESS
Creative Strategy • Direct Response Copywriting • Multiple Content Creators • Upload Ready Videos • Fast Turnaround
Sample UGC
Crush your business goals with high-converting custom-made videos.
Why Choose Let’s Go Rip Creative?
We know how to produce UGC that converts.
It’s just that simple. We’re no BS kind of people and confident we will deliver on our promises. As lifelong entrepreneurs & creatives, we’ve been through it all, so we’ve made it our mission to do things differently than the rest.
No more fly-by-night creators or sketchy agencies that never get back to you after receiving your product, and your money.
We pride ourselves on listening to your needs and goals, developing a creative campaign that exceeds your expectations, and delivering it with professionalism, timeliness, and a personal touch.
We use our backgrounds in psychology and education to bring awareness to your brand and connect with your ideal consumer. We use our experience in marketing and business to get them to convert.
No passing you off to outsourced account managers that can barely relay messages. Our founders are available every step of the way via our private slack channel, email, phone, or video chat. They handle all of the creative strategy and no piece of creative goes out the door without their eyes and stamp of approval.
While we love to work with brands over the long term, we don’t rope you into a monthly subscription or retainer because we know that our work & results will speak for themselves. You’ll come back.
As always, our authenticity guarantee backs all creative - if it doesn’t feel authentic and relatable, we’ll redo it until you're happy.
ALSO OFFERING ORGANIC SOCIAL MEDIA CONTENT and MANAGEMENT PACKAGES
Brand Partnerships
Educational Videos
Trending Sounds
Original Animal Content
Product Features
Skits & Humor
Talking Dog Videos
Full Social Media Management
DON’T WASTE TIME WITH HIT OR MISS CREATIVE
Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. (Junkin Media, 2018)
Who We Are
Gary Rule, Co-Founder
A middle school technology teacher turned online business owner, Gary now spends his days wrangling the family pups, running an e-commerce store, and creating video and online content across multiple industries. Known for torturing his students with corny (fur) Dad puns, Gary entertains & relays information in a way that sticks. He loves everything retro, the Tampa Bay Lightning, playing catch with Ripley, and paddle boarding our beautiful Florida springs & beaches.
Ripley, Chief Treats Officer
Ripley, our blue-eyed Australian Shepherd, serves as LGR Creative’s Chief Treats Officer and main UGC talent. He loves being the center of attention, trying out new goodies, going on adventures, and playing catch. He also has a special skill - he speaks! That’s right. Ripley uses Fluent Pet buttons to communicate with humans. As of March 23, he is using 59 words. See more on his Tik Tok.
Kristina Risola, CEO & Co-Founder
A lifelong learner & creative, Kristina has produced online content across various industries for the last 15 years. As a counselor turned multiple business entrepreneur, she understands how to connect to people and create content that hits the know, like, and trust factor. Bringing all her skills together with LGR Creative, Kristina lives her dream by hanging out with her pups and helping businesses crush their goals. Like Gary, she also loves hockey, paddleboarding, and any excuse to spend time loving on the pups.
Cooper & Stanley, Co-Directors of Sleeping
Senior rescue dogs, Cooper & Stanley spend their days testing out the best of our favorite pet brand’s blankets, bedding, and senior supplements. Cooper loves anything he can eat and Stanley loves Mom’s lap & being grumpy towards Ripley.